When a hurricane is on the way, Walmart knows exactly what people want: Pop-Tarts! Thanks to some seriously smart data analysis, they’ve discovered that these toaster treats fly off the shelves in times of crisis. 

Why? They’re shelf-stable, easy to store, and require no cooking—perfect for power outages. Along with bottled water and batteries, Pop-Tarts are a key player in Walmart’s hurricane prep strategy. So next time there’s a storm brewing, don’t be surprised if everyone’s grabbing the Pop-Tarts!