Inside the World of Tiffany & Co.

Audrey Hepburn in a wide-brimmed hat and black dress, representing Tiffany & Co.’s enduring style, luxury, and the allure of the Tiffany Blue box.

The Color You Can’t Copy

Tiffany Blue® is so iconic, it’s trademarked—not just the name, but the exact shade (Pantone 1837). The number honors the year Tiffany & Co. was founded. The color is legally protected and cannot be used commercially without permission.

Boxes Worth More Than the Gift

Tiffany’s robin’s egg blue box became such a symbol of luxury that customers once tried to buy it on its own. Tiffany refused. The box is only given with a purchase, preserving its mystique.

America’s First Luxury Catalog

In 1845, Tiffany & Co. introduced the Blue Book—the first mail-order catalog in the United States. Filled with fine jewelry and high-end goods, it brought luxury to customers far beyond New York City.

The Tiffany Diamond Was Never Sold

The 128.54-carat Tiffany Diamond, one of the largest yellow diamonds ever discovered, has never been for sale. It has only been worn publicly four times, including by Audrey Hepburn, Lady Gaga and Beyoncé. Want to know more about the jewel that made headlines? Learn the story behind the legendary Tiffany Diamond here.