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Why Everyone's Falling in Love with Split, Croatia

Image depicting original view of Dicletian's Palace

Split isn’t just a pretty coastal city—it’s a living museum built inside a Roman emperor’s retirement home.


At the center of it all is Diocletian’s Palace, a 4th-century fortress where people still live, shop, and drink espresso under 1,700-year-old stone arches. The old meets the very much alive.


But what makes Split so popular isn’t just its history—it’s the balance. You can walk ancient streets in the morning, hike forested cliffs by afternoon, and swim in the Adriatic before dinner. It’s a city where Roman columns meet beach towels.


Split is also the gateway to Croatia’s Dalmatian islands—like Hvar, Brač, and Vis—making it a perfect launchpad for ferry-hopping and day trips. And with Marjan Hill’s pine-covered trails, cliffside beaches, and panoramic views just steps from the Old Town, the outdoors are never far away.


Add in warm weather, fresh seafood, strong coffee, and a seaside promenade buzzing with life, and you’ve got a place where it’s very easy to stay longer than planned.

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