top of page

The Secret Business Behind Huge TV Jackpots

​

Photograph of Vanna White of TV Game Show Wheel of Forture

When a contestant wins a million dollars on a game show, the producers are not usually reaching into a giant vault of cash.


For many television contests, ordinary prize money is simply part of the show's budget. Producers know roughly how much they expect to award over the course of a season and plan accordingly.


But unusually large prizes often involve a different strategy: insurance.


A specialized product known as prize indemnity insurance allows companies, television shows, and contest organizers to offer eye-catching jackpots without risking a financial disaster if someone wins.


Here's how it works.


The show pays an insurance company a premium to cover a specific prize. If nobody wins, the insurer keeps the premium. If someone does win, the insurance company pays the prize according to the terms of the policy.


The same approach is used for million-dollar hole-in-one contests, half-court basketball shots, perfect sports brackets, and other promotions with huge payouts and long odds.


Many game show prizes are also less expensive than they appear. Cars, vacations, and electronics are often provided at discounted rates or through promotional partnerships because manufacturers value the national exposure.


So while the winner may drive away with a luxury car or a giant check, the financial arrangements behind the scenes can be surprisingly complex.


The next time someone wins a life-changing jackpot on television, there is a good chance an insurance company was watching closely too.

ADVERTISEMENTS

Apple AirPods Pro 3 Wireless Earbuds, Active Noise Cancellation, Live Translation, Heart Rate Sensing,

Apple AirPods Pro 3 Wireless Earbuds, Active Noise Cancellation, Live Translation, Heart Rate Sensing,

Hearing Aid Feature, Bluetooth Headphones, Spatial Audio, High-Fidelity Sound, USB-C Charging

LG 65-Inch Class OLED evo C4 Series Smart TV

LG 65-Inch Class OLED evo C4 Series Smart TV

4K Processor Flat Screen with Magic Remote AI-Powered with Alexa Built-in

facts.png
FACTS YOU MIGHT BE INTERESTED IN
Crows Can Hold Grudges For a Really Long Time
CURIOUS FACTS

Crows Can Hold Grudges For a Really Long Time

Crab Rangoon: An Appetizer with an Identity Crisis
FOOD & DRINK

Crab Rangoon: An Appetizer with an Identity Crisis

When Doctors Prescribed Beards
HISTORY & INNOVATIONS

When Doctors Prescribed Beards

The CIA Hired a Magician to Teach Spies Tricks
HISTORY & INNOVATIONS

The CIA Hired a Magician to Teach Spies Tricks

How a Mother’s Bones Help Build Her Baby’s
SCIENCE NATURE

How a Mother’s Bones Help Build Her Baby’s

How Medieval Builders Lifted Stone Into the Sky
HISTORY & INNOVATIONS

How Medieval Builders Lifted Stone Into the Sky

ADVERTISEMENT

popular.png
POPULAR NOW
Photograph of Gloria Swanson tied to movie tracks in old silent film
ARTS & ENTERTAINMENT

Who Started Tying People to Railroad Tracks

Photograph of a woman lifting weights
CURIOUS FACTS

The Surprising Physical Power of Swearing

Photograph of a yellow Mercedes-Benz
CURIOUS FACTS

The Country Where Every Other Car is a Mercedes

Photograph of a jet airplane
SCIENCE & NATURE

Your Car Has 30 Times More Software Code Than a Boeing 787

Photograph of a chef in a restaurant kitchen
FOOD & DRINK

Why Do Cooks Say “Yes, Chef”?

Image of dog's face with attentive eyes
SCIENCE & NATURE

The Secret Chemistry Between Dogs & Humans

ADVERTISEMENT

bottom of page